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Increased Consumption Needed for Australian Wine to Reclaim China

With the cancellation of tariffs on Australian wine, Australian producers are hoping for a comeback in China. Until 2020, about 40% of the value of Australian wine exports went to China. At the same time Australia accounted for about 40% of the value of all Chinese wine imports. However, even before the de-facto import ban imposed on Australian wine, both imports and wine consumption were declining. For Australian producers to regain the lost market share, Chinese consumers are going to have to start drinking more wine.

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